Franke in China

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BDI is Franke ´s Partner in the Middle Kingdom

In the course of doing business in the textile industry Franke first came into contact with the Asian market. Even nowadays Asia is the center of the garment and fabric production. With the company BDI Franke has now found a powerful partner in Tianjin. Tianjin is one of the earliest municipalities directly under the Central Government, as well as one of the cradles of Chinese industry. Now it is the center of economic development of the country, with more than 15 million inhabitants. Chemical industry, mechanical engineering and automotive industry with all its many suppliers determine the image of the business location Tianjin. Here you will find both large corporations as well as numerous small factories and shops. For Franke wire race bearings and linear systems Tianjin is a complex and huge market.

Franke wire race bearings for circular knitting machines are used by many manufacturers. But Asia, in particular China, is also interesting for Franke in other industries. The markets are huge and wire race bearings are easily shipped from Europe. Without a strong local partner, however, lead management as well as customer service will not be successful. This partner is for Franke since 2011 the company BDI.

BDI is a leading supplier and distributor of machine components worldwide. Founded in 1935 in Cleveland, Ohio, the subsidiary BDI (Tianjin) Bearing Co., Ltd. established in 1997 in China. The product portfolio will find bearings, mechanical and electrical drive technology, fluid technology, sealers, conveyor belts, linear technology and related industrial products and services. Distribution centers of BDI are in Tianjin and Suzhou. Many smaller offices are spread across the country.

A total of 280 employees work for BDI. Just recently a new building could be purchased in Tianjin, which now houses a showroom for products and generous office and storage spaces. BDI is supported in the Franke headquarters by marketing manager Stephan Kuhn. He is regularly on site in China to tune strategies and hold workshops. Together numerous new customers could already be acquired in different sectors. For the future it is optimistic to increase sales.

Contact:

  • BDI(Tianjin) BEARING CO. LTD.
  • info@bdichina.com
  • Tel. 86-22-25324166

BDI website

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